Enterprise 2.0

 Enterprise Web 2.0  by Dion Hinchcliffe

Organizations must rethink managerial paradigm use to date, because enterprise 2.0 is a matter of cultural change and not a matter of web tools to increase business opportunity.

A RECENT RESEARCH (http://www.enterprise20.it/blog)

Organizations are focused on:

• Social Network & Community: social networking technologies are the first key factor to generate and sustain internal and external community;

• Unified Communication & Collaboration: integrating communications and collaboration in a rich, multimedia experience (unified telephony, voice, video, instant messaging, Web conferencing, e-mail, voice mail, and business processes and applications);

• Content & Document Management: to effectively and efficiently capture, secure, share and distribute digital and paper-based documents and reports, the key point are instruments to improve knowledge accessibility, preciseness and wholeness;

• Adaptive Enterprise Architecture: core to the new IT is an enterprise architecture spanning people, processes and technology through BPM, SOA, Mash up, SaaS

TIM O'REALLY EXAMPLES FROM WEB 1.0 to WEB 2.0

1. DoubleClick ------------> Google AdSense
2. Ofoto ------------------- > Flickr
3. Akamai ------------------> BitTorrent
4. mp3.com ----------------> Napster
5. Britannica Online --------> Wikipedia
6. personal websites -------> blogging
7. evite ----------------------> upcoming.org and EVDB
8. domain name speculation --> search engine optimization
9. page views ----------------> cost per click
10. screen scraping -----------> web services
11. publishing -----------------> participation
12. content management ------> systems wikis
13. directories (taxonomy) ----> tagging ("folksonomy")
14. stickiness -----------------> syndication

INTERESTING TRENDS

Source (Sarah Perez - Enterprise 2.0 To Become a $4.6 Billion Industry By 2013)

• External Spending Will Beat Internal Spending: External Web 2.0 expenditure will surpass internal expenditure in 2009, and, by 2013, will dwarf internal spending by a billion dollars. Internally, companies will spend money on internal social networking, blogs, wikis, and RSS; externally, the spending patterns will be very similar. Social networking tools that provide customer interaction, allowing customers the ability to create profiles, join discussion boards, and read company blogs, for example, will receive more investment and development over the next five years.

• Europe & Asia Pacific Markets Grow: Europe and Asia Pacific will become more substantial markets in 2009. Fewer European companies have embraced Web 2.0 tools, leaving much room for growth. Asia Pacific will also grow in 2009.

• Web 2.0 Graduates from "Kids' Stuff": Right now, it's people between the ages of 12 and 17 that are the more avid consumers of social computing technology, with one-third of them acting as content creators. Meanwhile, only 7% of those 51-61 do the same. However, this is another trend that is going to change over the next few years. By 2011, Forrester believes that users of Web 2.0 tools will mirror users of the web at large.

• Retirement of Baby Boomers: As with many things, it takes the passing of the older generation from executive status into retirement before a true shift can occur. Over the next three years, millions of baby boomers will retire and the younger workers brought in to fill the void will not only want, but will expect similar tools in the office as those they use at home in their personal lives.

SOFTWARE EXAMPLES

(source Wikipedia http://en.wikipedia.org/wiki/Enterprise_2.0)

Specific social software tools which programmers have adapted for enterprise use include:

• hypertext and unstructured search tools
• wikis
• weblogs for storytelling
• social bookmarking for tagging and building organizational folksonomies
• RSS for signaling
• collaborative planning software for peer-based project planning and management
• ideas banks for ideation (idea generation)
• social networking tools
• mashups for visualization
• prediction markets for forecasting and identifying risks.